Welcome to

Humble beginning on 5th May 2003 under NR CENTURY SWEETS ENTERPRISE, we set up a first stand alone Indian sweets retail shop in Penang. In addition, in 2004 we test the market with about 40 types of Indian sweets and savouries including modernize Indian sweets which are available only in India. Proudly to mention we manufactured locally rather than importing . Since the first day, we want our products to be top in its class as our motto but at the same time reasonable for all categories of people.

It is real painstaking journey to establish this sweets shop because the most challenging part is here in Malaysia customers are not sweet tooth as in India. In India, it is very common to see a beeline crowd in sweet shop, eating sweets during breakfast and teatime. It is also almost a customary practice to buy sweets as gift-giving when visiting host as your relatives, friends or anyone. In Malaysia case, it is very rare. Today, we are growing and tend to be more innovative, unique and reach mass multiracial market.

Our philosophy; People’s Trust. Customer’s trust & faith on our brand. It keeps motivating us to make it better day by day. They trust our products quality just by seeing our brand name, they trust our products would be tastier when buying / trying a new product from us, they trust our products hygiene though they have never seen our production site. All our manufactured products are vegetarian.


To revolutionise Indian traditional food business; from the view of perspective, impression, processing, concept and multiracial acceptance.


Our first vision to be Malaysia No.1 & most popular Indian delicacies by year end 2012.